Question4: How did you use new media technologies in the construction, research & planning and evaluation stages?

Question 3: What Have You Learned From Your Audience Feedback?

Poster

We showed a draft of our poster to a focus group raging of 10-12, 17+yrs. There were a mixture of psychological thriller fanatics and those who were more for the mainstream content such as super hero action film, which we believed will give us the best feedback as to what conventions will appeal more to a fanatic audience and what could those who are more about the flashy suits can comment on how our dark themed poster can reach out and attract them.

The feedback we received were about how we can change the font of the masthead. An interesting topic someone suggested was the photo used, we told everyone it was a place holder and they said it was a good photo. They liked the use of the crucifix being highlighted which was a prop we never meant to even bring in and said we should get a more interesting pose for our protagonist to draw them in more. We took on this feedback and applied it towards our new draft. 

As you can see we applied some effects to make it more interesting for our audience such as adding the main focus of our project the tattoo. Also from the feedback we got there were comments of our model having a glow outline which was contrasting the dark background, I made changes and is now fixed.

Trailer

We went out to our target audience to get feedback on what their opinion are on the film. We also did this for the poster which proved to be helpful for us in our development and continued to help it in our trailer. As said from the feedback we re-recorded some scenes that were really bad such as the bathroom scene and some of the torture scenes.

 As you can see here on the left is the previous shots from the trailer and the new ones we took are on the right which are at a better quality and the focus is not too off. You can also see the brightness is better for viewing as well. 

Question 2: How effective is the combination of your main products and ancillary texts?

My magazine Development Draft#1

This is only a draft of the independent magazine I am producing. This was my contribution towards the group and to show other ideas how to utilise an independent magazine.
In this draft I need to fix my bar code and change a few sell-lines. The main problem I have here is my text being hard to read from the background meaning I may have to change the photo, crop it or as seen to other independent magazines I will blur the background which could male reading easier.

Film poster feedback

4) 4) How did you use new media technologies in the construction, research & planning and evaluation stages?

Film poster draft

3) What Have You Learned From Your Audience Feedback?

2) How effective is the combination of your main products and ancillary texts?

1) In what ways does your media product use, develop or challenge forms and conventions of real media products?

Complete Magazine

Final Poster Notes

After looking at more psychological thriller posters as I felt that I was shifting away from our genre I realised that most posters seem to have there masthead placed in the middle and When I try that our poster seems bland at the top area. I'll place the slogan there, however it would just look weird and misplaced. This is why I created a puppeteer at the top to create something more interesting and to fill in the blank face. The hands were a separate image and I had to find a suit that I can lower the opacity to fit in the background and create mystery to whose controlling the strings. This gave me an easy option to place the slogan beneath the masthead and gave it a red colour to draw more attention.
The star names are better to read and I like the use of the white and red.

Final Poster

FINAL Teaser Trailer

Draft #3

Trailer Updates

This is two versions with two different video effects on the tattoo scene. Im going to ask my target audience which version they prefer.

Magazine and Trailer

To match our house style the font used in the trailer and the font used on the magazine are now matches. By doing this is makes the audience identity the brand more easily it brings the magazine and trailer together. The font is bold and son serif  it has cracks in the middle which connotes that the main protagonist in broken and it also symbolizes the narrative that it isn't linear.

Updated Trailer Pieces

This is the new voice over used in our trailer. We thought by having this voice over it would made
the narrative more clearer for the audience and plants the idea of an revenge narrative for the future.

I        I added a red tint to the film in all of the torture scenes. I did this to make it more clearer to the audience that this is a flashback and this happened in the past.

I also added a two shot which gives variety in the camera shots in the trailer its more interesting for the audience to watch and it also shows the importance of the tattoo because this is the only shot that shows home touching it twice. 

         

Final Magazine

Feedback on Magazine From Audience

My target audience have been leaving comments on these platforms and been giving me suggestions on how to improve the magazine.  These are a few of the comments.

-Picture is stretched make him a bit bigger in the frame 

- Make the text bigger

- The white border is difficult to see 

-Put a  black border around the edges then the thicker white one inside

-Allumer les Lumieres the style of presentation is really nice. 

- The image is too long

-The font choice could be improved

- Make the font stand out more. 

Comparing to Existing Mainstream magazines

When making our magazine we realized that it was becoming to mainstream and not independent enough. We started copying the conventions of an Mainstream magazine rather than following the conventions of an independent one.  Especially because our target audience are in the socio– economic group of B to E and some are individualist and would enjoy this film and an non – mainstream magazine to match.

So I plan to take out certain sell lines and the conventions and replacing them with smaller fonts and choosing another back drop. It would look more pleasing and unique.

Poster Feedback

Trailer Feedback

I've asked someone in our target audience their opinion of the film to get their feedback and see what improvements we could apply to our film.

Magazine front cover drafts

Through this last couple of drafts I decided to change the sell lines fonts because many of my feedback from the target audience didn't like the way they were presented from the previous font so I used the a serif font called timeless body which looked better and had a stronger bold appearance. I changed the background from black to the image before. I made the date and issue convention smaller due to the fact that every magazine front cover has there date and issue number is a small text.

Official re-designed version of the magazine cover with changed fonts and colours

Experimenting with the fonts 'Far Cry' & 'Crackvetica' on the title 'Face'

Modified sell lines and changed quote (Magazine draft)

Magazine front cover summary

First I decided to change the whole house style of the magazine because of the fact that it will still enforcing a mainstream magazine appearance so I removed the background and made the background predominately white then added a small black box within the middle and placed the model in the box. I made the sell lines small because on other independent magazines the font size is small and not big. Furthermore the reason why I changed the background to white because the masthead wasn't that visible for the audience to read so I changed the background. In addition all my fonts are using serif fonts because independent magazines use seri fonts and my magazine is an independent magazine.
In addition I kept the colour black and white as the colour scheme so that it can have a cross link with the film poster.
This magazine at the bottom influenced me with the house style but I didn't copy, I changed the the bar code position, the background image and colour, I placed the sell lines at the bottom. I've placed a slogan underneath the masthead because every independent magazine has a slogan  so it made sense to have one.
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Modifications to the sell lines (magazine draft)

Change of house style (Magazine drafts)

The layout of the house style changed for example the background, the sell lines, date and a quote was added so it can have conform more with the hegemonic ideology of an independent magazine front cover.

Lastest Movie Update

Poster draft #2

This is a crop image of a better quality photo. After some feedback about the image being of a low quality we looked for a better image to replace the current one. This is an low angle to give a more dominant look towards the audience also looking into the camera to draw the audiences attention.

Heres the image in its magazine background. Its coming together and just needs more conventions for a magazine to be on it to look more appropriate and professional. From a quick talk with the group I was told to include a better masthead font and include some reviews which i'll include in the next upload/edit.

Film Trailer ideas

This was only a rough edit but I wanted to give an idea of what the trailer could potentially look like. This was to give ideas to the group and experiment with the clips we got with the new title. I more like to think of this as an animated storyboard to just give an idea towards how the main edit can envelope some of the ideas used in this.

Credits added (Film poster draft)

Summary of the last magazine front cover draft

I tried to challenge the hegemony of a independent magazine with a puff but my group and I decided to take it out so it can conform more to an independent magazine house style and have the conventions of a independent magazine. I turn the phrase 'allumer les' white so it can be more visible for the audience to see. I added the date and the issue number.

(Added date, removed puff & issue number) Magazine draft

Magazine edit summary

From the last magazine edit, I changed the fonts on the front cover to serif fonts because the conventions of the independent magazine used serif fonts so I changed the fonts to serif which is the masthead and sell lines.

The feedback I received wanted me to brightened up the background so I changed the contrast and the background to brighten up the background which made it eligible for the consumer to read the fonts and the masthead easily. Furthermore the feedback I received wanted me to make the masthead visible and me hanging the font as well as the brightness of the background helped that happened.

Modified puff (magazine draft)

Summary of the last film poster draft

This feed back influenced my edit on this draft, I inserted credits because credits is a convention of a film poster and it makes it conform more to the hegemony of what house style of a poster should.

Film poster draft and feedback

Magazine feedback (Whatsapp)

Crystal peak feedback summary

From the feedback I got from my media classroom we need:
To establish the villain more so the narrative of the trailer can make sense so the scenes that were in the draft before the last one needs to be added back in which is the old white ethnic background man on the newspaper where our protagonist is looking at. At the moment they just see a person being kidnapped in the past and in the current present situations they just a man running around. So we need to establish the villain more which on the newspaper so the narrative we want them to know and see becomes more clearer.

Furthermore they saw the teaser trailer's pace being to fast we need to slow down the pace in order for the audience to understand what's going on and to feel the atmosphere of the teaser trailer. In addition at the end of the bathroom scene where the protagonist hits the glass, they said that the sound of glass shattering doesn't sync in well with the punch and the glass shattering sound is obvious that it's a non digetic sound. One individual thought that scene was ending randomly, it was going to fast and it didn't really go well with the teaser trailer.

This is the scene that needs to be added back in and established more to make the narrative of the teaser trailer clearer.

Poster Draft #3

In this draft I have incorporated the credits at the bottom and included the font followed our house style for the masthead. The reason why i took out the other names and only included one which is our protagonist is because he is our star and seen from other references of film poster they can have have one star name and highlight it. This makes our poster stand out more and if our actor was really famous for instance can draw his fanbase more towards our film.
One example is:
http://movieposters2.com/wp-content/uploads/2014/03/Maleficent_movie_poster.jpg

What I still want to do is change our main photo of our protagonist, it doesn't really draw me into the poster and maybe change the background as well. This was also small feedback I got from a few people i showed it towards and I agree.
The date is in red to make it stand out from the credits, however is not final in decision. The font may also change in the credits to a more appropriate credits font.

Crystal peak movie feedback

Lighter background (Magazine front cover draft)

Final Poster