Independent magazine (Annotations)

Font 

The font that is used on the magazine front cover which is BFI sight and sound is serif font, the sell lines on the font are not that big and predominately small. However the main film being featured is big and bold so it can catch the eye of the audience easily. Furthermore the font size on the masthead is big and bold which is also done to catch the eyes of the audience. Furthermore normally on the font size for sell lines are predominately small on the predominate amount of magazines which makes the rule a hegemony which is a concept used by Gramsci so when my group and I come to making our poster we should take the rule of these conventions into account and apply it or make a counter hegemony which means we will challenge it. The volume issue is small but the date on this magazine is medium size, probably because they want the audience to automatically see the date but the issue number is small.

Colour

The magazine front cover uses 4 colours within the colour scheme so it can keep an organised, neat and tidy house style if there was more than four then it can look unorganised. In addition BFI sight and sound magazines use yellow, red and white as their main colour scheme.

Sell lines

The sell lines on this independent magazine featuring on this magazine are independent films because they are featuring these independent films so they can maintain there independent structure and appearance, if they were to feature mainstream movies such as amazing spiderman 2 then it will become more mainstream. Furthermore the sell lines are at the bottom of the magazine, probably because of the image, they want the image to be fully visible and big so they place the sell lines at the bottom so the audience cannot be distracted away from the image. In addition the main sell line which is 'Michael Haneke' is big and supporting the image of the magazine so that sell line has to be big due to it's important role for this magazine volume issue.

House style

This magazine has a organised house style starting with the conventions such as the fonts, they are small and at the bottom of the magazine so that they don't block the main image of the magazine. Plus the use serif fonts. Furthermore the date, issue number, price and barcode are all together which gives an organised house style however barcodes are normally at the bottom of the magazine which then makes this magazine cover seem like that they are challenging the hegemony of an independent magazine house style structure by playing the barcode on the top of the magazine cover.