Poster
Hannibal Rising is a psychological thriller movie which is also a mainstream movie. Due to being a mainstream movie they would have no restriction to technology. The post shows the face of Hannibal lecter with his mask on. This relates to movie well because Hannibal Lecter is a cannibal in the movie and the mask he wears is what cannibals wear so it would make sense for the poster to show him wearing this. In addition they only show his red pupil eyes as well as the skin around it which is the only part of his body that is being shown. The colour red is suppose to represent danger, hate, blood. evil so showing his eyes will relate to the tone of the movie because it's showing evil behaviour, dangerous moments, blood and hate from a character. The post has the annual year which it will be released in which is 2007, this will help the audience be informed on when it's being released. The poster also feature a little line which is 'It started wit revenge'. This reflects the character on the poster because his murders started of as revenge acts because of what happened to his family in the war but ended becoming part of his character and his mind adapting this idea of killing people is normal which relates to psychological thrillers. Furthermore the poster uses the colour black as the background to show the audience that this movie has a dark atmosphere to it. The poster shows the company it's affiliated with.
Website
The website of Hannibal Rising shows the main character (Hannibal Lecter) without the mask and has a quote in a big font saying 'the most terrifying chapter in the series of the silence of the lamb'. Hannibal Rising is a psycholigcal thriller with elements from horrror and is part of a series that is known as horror as well so they did it to relate it to the horror fans so they don't lost of their part fans. It can be also be argued that, that line was used to give chills to the audience and make it more appealing to the customers. Hannibal Rising shows a trailer of the movie which will allow the target audience to see what film is about and what it's going to be like plus to make it easier for the audience to watch the trailer and make the website more interesting. They have photos of some violent scenes such as the murder scenes that Hannibal Lecter commits which gives a dark atmosphere between the audience and the movie. In addition gives a preview of what Hannibal was capable of at that young age. The background of the website is black to support the dark atmosphere as well as a gold colour in the middle which blends in with Hannibal's jacket. They are promoting a DVD and book so they can get the target audience to buy it and inform them that it's ready to be bought.
http://www.hannibalrising.com/
House Style:
The font of Hannibal Rising is the same across the websites, posters are the same and the font being used on the trailers are similar. In addition this creates an organised house style because of another trailer or advert pops up with the same font then people would assume that it is Hannibal Rising plus it makes it easier for the audience to identify the film. In addition the colours that mainly affiliate with Hannibal Rising when it comes to trailers, websites and posters is black, gold, red and white. The reason black and gold is used is because of the colours that are used on Hannibal Lecter's clothing which are also black and gold plus the tone of colours that are featuring on the Hannibal Rising poster can easily relate to black and gold. Plus Hannibal Rising is part of the Silence of The Lamb series and the movie 'Hannibal' has the DVD as well as the video cover showing the first version of Hannibal having the colours gold and black revolving around his image which is his older, original version of him. Red is used a lot because the theme of this film is violence, psychopathic killing and that relates to blood which is what red also symbolises blood as well as danger. White was just used for the small quotes within the trailer.
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