Crystal Peak Productions
Thursday 7 May 2015
Friday 1 May 2015
How effective is the combination of your main products and ancillary texts?
Furthermore with the costume in all 3 media products, the protagonist is wearing the crucifix chain which helps the 3 media products link together. In addition the crucifix represents religion and religion is part of the binary opposition which is science vs religion and because the binary opposition is easily recognizable, the chain will help the audience recognize the film from just chain because they are all in the three media products, and it's represents religion which is part of the binary opposition.
The teaser trailer's scenes were dark which creates a link between the magazine and film poster because the magazine front cover and the film poster has a dark background due to the use of the color black and dark grey which creates a link due to the use of the colours.
Furthermore making the font the same as well as using the same costume for all three media products and the same dark colors in all three media products makes sense because of the fact that a cultural capital in psychological thriller will know that psychological thriller movies in their media products use the same font such as Red Dragon. Red Dragon used the same font in both their trailer and the poster which also influenced my group and I do this for our media products. It also helps the audience understand that these media products are linked together and part of the promotional film packaging. If we didn't then it wouldn't make our promotional film packaging look professional due to the different fonts being used and having no sort of linkage between the media products which is why it's essential to use the font and other features to link all the media products so the audience can know that they are all part of the promotional film packaging.
The costume was the same in all three media products which creates a link between the media products and showing the audience that they are part of the same promotional film packaging. In addition it would make sense to make the model have the same costume in all three media products because people could just use the costume to identify the film.
The teaser trailer's scenes were dark which creates a link between the magazine and film poster because the magazine front cover and the film poster has a dark background due to the use of the color black and dark grey which creates a link due to the use of the colours.
Furthermore making the font the same as well as using the same costume for all three media products and the same dark colors in all three media products makes sense because of the fact that a cultural capital in psychological thriller will know that psychological thriller movies in their media products use the same font such as Red Dragon. Red Dragon used the same font in both their trailer and the poster which also influenced my group and I do this for our media products. It also helps the audience understand that these media products are linked together and part of the promotional film packaging. If we didn't then it wouldn't make our promotional film packaging look professional due to the different fonts being used and having no sort of linkage between the media products which is why it's essential to use the font and other features to link all the media products so the audience can know that they are all part of the promotional film packaging.
The costume was the same in all three media products which creates a link between the media products and showing the audience that they are part of the same promotional film packaging. In addition it would make sense to make the model have the same costume in all three media products because people could just use the costume to identify the film.
Wednesday 29 April 2015
Question 3: What Have You Learned From Your Audience Feedback?
Poster
We showed a draft of our poster to a focus group raging
of 10-12, 17+yrs. There were a mixture of psychological thriller fanatics and
those who were more for the mainstream content such as super hero action film,
which we believed will give us the best feedback as to what conventions will
appeal more to a fanatic audience and what could those who are more about the
flashy suits can comment on how our dark themed poster can reach out and
attract them.
The feedback we received were about how we can change
the font of the masthead. An interesting topic someone suggested was the photo
used, we told everyone it was a place holder and they said it was a good photo.
They liked the use of the crucifix being highlighted which was a prop we never
meant to even bring in and said we should get a more interesting pose for our
protagonist to draw them in more. We took on this feedback and applied it
towards our new draft.
As you can see we applied some effects to make it more
interesting for our audience such as adding the main focus of our project the
tattoo. Also from the feedback we got there were comments of our model having a
glow outline which was contrasting the dark background, I made changes and is
now fixed.
Trailer
We went out to our target audience to get feedback on
what their opinion are on the film. We also did this for the poster which
proved to be helpful for us in our development and continued to help it in our
trailer. As said from the feedback we re-recorded some scenes that were really
bad such as the bathroom scene and some of the torture scenes.
As you can see here on the left is the previous shots
from the trailer and the new ones we took are on the right which are at a
better quality and the focus is not too off. You can also see the brightness is
better for viewing as well.
Monday 27 April 2015
Tuesday 21 April 2015
My magazine Development Draft#1
This is only a draft of the independent magazine I am producing. This was my contribution towards the group and to show other ideas how to utilise an independent magazine.
In this draft I need to fix my bar code and change a few sell-lines. The main problem I have here is my text being hard to read from the background meaning I may have to change the photo, crop it or as seen to other independent magazines I will blur the background which could male reading easier.
In this draft I need to fix my bar code and change a few sell-lines. The main problem I have here is my text being hard to read from the background meaning I may have to change the photo, crop it or as seen to other independent magazines I will blur the background which could male reading easier.
Friday 17 April 2015
Thursday 16 April 2015
Wednesday 15 April 2015
Tuesday 14 April 2015
Sunday 12 April 2015
Saturday 11 April 2015
Final Poster Notes
After looking at more psychological thriller posters as I felt that I was shifting away from our genre I realised that most posters seem to have there masthead placed in the middle and When I try that our poster seems bland at the top area. I'll place the slogan there, however it would just look weird and misplaced. This is why I created a puppeteer at the top to create something more interesting and to fill in the blank face. The hands were a separate image and I had to find a suit that I can lower the opacity to fit in the background and create mystery to whose controlling the strings. This gave me an easy option to place the slogan beneath the masthead and gave it a red colour to draw more attention.
The star names are better to read and I like the use of the white and red.
The star names are better to read and I like the use of the white and red.
Friday 10 April 2015
Thursday 9 April 2015
Trailer Updates
This is two versions with two different video effects on the tattoo scene. Im going to ask my target audience which version they prefer.
Magazine and Trailer
To match our house style the font used in the trailer and the font used on the magazine are now matches. By doing this is makes the audience identity the brand more easily it brings the magazine and trailer together. The font is bold and son serif it has cracks in the middle which connotes that the main protagonist in broken and it also symbolizes the narrative that it isn't linear.
Updated Trailer Pieces
the narrative more clearer for the audience and plants the idea of an revenge narrative for the future.
I I added a red tint to the film in all of the torture
scenes. I did this to make it more clearer to the audience that this is a
flashback and this happened in the past.
I also added a two shot which gives variety in the camera shots in the trailer its more interesting for the audience to watch and it also shows the importance of the tattoo because this is the only shot that shows home touching it twice.
Feedback on Magazine From Audience
My target audience have been leaving
comments on these platforms and been giving me suggestions on how to improve
the magazine. These are a few of the
comments.
-Picture is stretched make him a bit bigger in the frame
- Make the text bigger
- The white border is difficult to see
-Put a black border around the edges then the thicker white one inside
-Put a black border around the edges then the thicker white one inside
-Allumer les Lumieres the style of presentation is really nice.
- The image is too long
-The font choice could be improved
- Make the font stand out more.
Comparing to Existing Mainstream magazines
When making our magazine we realized that
it was becoming to mainstream and not independent enough. We started copying
the conventions of an Mainstream magazine rather than following the conventions
of an independent one. Especially
because our target audience are in the socio– economic group of B to E and
some are individualist and would enjoy this film and an non – mainstream
magazine to match.
Trailer Feedback
Magazine front cover drafts
Through this last couple of drafts I decided to change the sell lines fonts because many of my feedback from the target audience didn't like the way they were presented from the previous font so I used the a serif font called timeless body which looked better and had a stronger bold appearance. I changed the background from black to the image before. I made the date and issue convention smaller due to the fact that every magazine front cover has there date and issue number is a small text.
Wednesday 8 April 2015
Magazine front cover summary
First I decided to change the whole house style of the magazine because of the fact that it will still enforcing a mainstream magazine appearance so I removed the background and made the background predominately white then added a small black box within the middle and placed the model in the box. I made the sell lines small because on other independent magazines the font size is small and not big. Furthermore the reason why I changed the background to white because the masthead wasn't that visible for the audience to read so I changed the background. In addition all my fonts are using serif fonts because independent magazines use seri fonts and my magazine is an independent magazine.
In addition I kept the colour black and white as the colour scheme so that it can have a cross link with the film poster.
This magazine at the bottom influenced me with the house style but I didn't copy, I changed the the bar code position, the background image and colour, I placed the sell lines at the bottom. I've placed a slogan underneath the masthead because every independent magazine has a slogan so it made sense to have one.
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In addition I kept the colour black and white as the colour scheme so that it can have a cross link with the film poster.
This magazine at the bottom influenced me with the house style but I didn't copy, I changed the the bar code position, the background image and colour, I placed the sell lines at the bottom. I've placed a slogan underneath the masthead because every independent magazine has a slogan so it made sense to have one.
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Change of house style (Magazine drafts)
The layout of the house style changed for example the background, the sell lines, date and a quote was added so it can have conform more with the hegemonic ideology of an independent magazine front cover.
Tuesday 7 April 2015
Poster draft #2
This is a crop image of a better quality photo. After some feedback about the image being of a low quality we looked for a better image to replace the current one. This is an low angle to give a more dominant look towards the audience also looking into the camera to draw the audiences attention.
Heres the image in its magazine background. Its coming together and just needs more conventions for a magazine to be on it to look more appropriate and professional. From a quick talk with the group I was told to include a better masthead font and include some reviews which i'll include in the next upload/edit.
Film Trailer ideas
Saturday 4 April 2015
Summary of the last magazine front cover draft
I tried to challenge the hegemony of a independent magazine with a puff but my group and I decided to take it out so it can conform more to an independent magazine house style and have the conventions of a independent magazine. I turn the phrase 'allumer les' white so it can be more visible for the audience to see. I added the date and the issue number.
Magazine edit summary
From the last magazine edit, I changed the fonts on the front cover to serif fonts because the conventions of the independent magazine used serif fonts so I changed the fonts to serif which is the masthead and sell lines.
The feedback I received wanted me to brightened up the background so I changed the contrast and the background to brighten up the background which made it eligible for the consumer to read the fonts and the masthead easily. Furthermore the feedback I received wanted me to make the masthead visible and me hanging the font as well as the brightness of the background helped that happened.
The feedback I received wanted me to brightened up the background so I changed the contrast and the background to brighten up the background which made it eligible for the consumer to read the fonts and the masthead easily. Furthermore the feedback I received wanted me to make the masthead visible and me hanging the font as well as the brightness of the background helped that happened.
Friday 3 April 2015
Summary of the last film poster draft
Thursday 2 April 2015
Crystal peak feedback summary
From the feedback I got from my media classroom we need:
To establish the villain more so the narrative of the trailer can make sense so the scenes that were in the draft before the last one needs to be added back in which is the old white ethnic background man on the newspaper where our protagonist is looking at. At the moment they just see a person being kidnapped in the past and in the current present situations they just a man running around. So we need to establish the villain more which on the newspaper so the narrative we want them to know and see becomes more clearer.
Furthermore they saw the teaser trailer's pace being to fast we need to slow down the pace in order for the audience to understand what's going on and to feel the atmosphere of the teaser trailer. In addition at the end of the bathroom scene where the protagonist hits the glass, they said that the sound of glass shattering doesn't sync in well with the punch and the glass shattering sound is obvious that it's a non digetic sound. One individual thought that scene was ending randomly, it was going to fast and it didn't really go well with the teaser trailer.
This is the scene that needs to be added back in and established more to make the narrative of the teaser trailer clearer.
To establish the villain more so the narrative of the trailer can make sense so the scenes that were in the draft before the last one needs to be added back in which is the old white ethnic background man on the newspaper where our protagonist is looking at. At the moment they just see a person being kidnapped in the past and in the current present situations they just a man running around. So we need to establish the villain more which on the newspaper so the narrative we want them to know and see becomes more clearer.
Furthermore they saw the teaser trailer's pace being to fast we need to slow down the pace in order for the audience to understand what's going on and to feel the atmosphere of the teaser trailer. In addition at the end of the bathroom scene where the protagonist hits the glass, they said that the sound of glass shattering doesn't sync in well with the punch and the glass shattering sound is obvious that it's a non digetic sound. One individual thought that scene was ending randomly, it was going to fast and it didn't really go well with the teaser trailer.
This is the scene that needs to be added back in and established more to make the narrative of the teaser trailer clearer.
Poster Draft #3
In this draft I have incorporated the credits at the bottom and included the font followed our house style for the masthead. The reason why i took out the other names and only included one which is our protagonist is because he is our star and seen from other references of film poster they can have have one star name and highlight it. This makes our poster stand out more and if our actor was really famous for instance can draw his fanbase more towards our film.
One example is:
http://movieposters2.com/wp-content/uploads/2014/03/Maleficent_movie_poster.jpg
What I still want to do is change our main photo of our protagonist, it doesn't really draw me into the poster and maybe change the background as well. This was also small feedback I got from a few people i showed it towards and I agree.
The date is in red to make it stand out from the credits, however is not final in decision. The font may also change in the credits to a more appropriate credits font.
One example is:
http://movieposters2.com/wp-content/uploads/2014/03/Maleficent_movie_poster.jpg
What I still want to do is change our main photo of our protagonist, it doesn't really draw me into the poster and maybe change the background as well. This was also small feedback I got from a few people i showed it towards and I agree.
The date is in red to make it stand out from the credits, however is not final in decision. The font may also change in the credits to a more appropriate credits font.
Wednesday 1 April 2015
Tuesday 31 March 2015
Magazine feed back
The media students told me to:
- Add a white boarder on the magazine front cover
- Make Joseph bigger
- Add film titles, independent films and foreign film titles
- Puff - Win tickets to camera film festival
- Barcode + Font
- Serif font
- Slogan
- Background lighter
- They thought the magazine drafts had to much of a mainstream appearance so therefore they told me how to make it less mainstream and adopt a more independent magazine appearance.
Monday 30 March 2015
Wednesday 25 March 2015
Titles
Here is the title for Crystal Peak. I created this in Adobe After Effects and took approximately 2hrs to complete. I picked the stars for the background to establish the name "crystal".
This is a work in progress and will be a place format till a remastered version is created.
Tuesday 24 March 2015
Draft 6 Poster
In my movie we play with the colour palette we used saturate colours for example: red, yellow etc. So I thought I would be a good idea to apply some of that to the post so I made the image slightly smaller and applied the gradient tool to make the image red. Because I made the image smaller I could also have space to rearrange the names of the actors inside the film. I also got rid of the ‘SUMMER 2016’ and replaced that with a coming soon which I placed at the bottom of the poster. The COMING SOON is in the same font (crackvectia) as the title to create synergy.
Trailer note #2
These are the screenshots we took from our bathroom scene that we filmed the other day. This took awhile to find the right type of area we were looking for but this fit our expectation the most from the other places we looked at. After looking back on these shots they were (like the bedroom scene) dark in lighting in most areas and we didn't get the right type of shots we wanted either. Were thinking of keeping some shots from this shoot but were defiantly going to have to arrange another shoot with this scene.
Sunday 22 March 2015
Trailer Draft 5
This is the new edit with the added bathroom scenes to create a montage of scenes at the end.
Saturday 21 March 2015
Final Film Title
This will be the final edit for for film title and took around 3hrs to produce on after effects. With the help of a video tutorial from Video Copilot it was not too hard to produce and I only stumbled onto small minor errors.
The reason why I choose this type of effects was that my group was working around the Cracktivia font and I thought this will fit perfectly within the house style. I spoke to my group about it and they all agreed that this was a huge improvement and fells this will fit perfectly within our film trailer.
Friday 20 March 2015
Draft 5 Poster
I also added stills at the bottom of the poster show that the poster could be connected to the trailer and so that the audience could have an idea of what is to come in the film.
At first I thought that this would be my
final poster. However, I conducted some audience feedback and they then told me
that I could still add some more features and to improve and make my poster.
Thursday 19 March 2015
Draft #2 Coming Soon
This was a request from Danielle of what she wanted for the coming soon title since the other one I made did not fit in the style of what we wanted. She asked for a quick 2 second coming soon title that just appears then vanish's quickly.
Wednesday 18 March 2015
Bathroom scene only
We had to replace the bathroom scene with new shots because our feed back showed that people didn't enjoy the way the bathroom scene was presented. So we had to re shoot the scene. I made the bathroom seem separately so I can formulate this part of the teaser trailer.
The blank gaps in this scene will have scenes added to them which was not filmed in the bathroom
Problem with the sound
Sunday 15 March 2015
Thursday 12 March 2015
Sounds Development
During the trailer you hear a various amounts of sounds being used for example:
Glass Shattering, Drills most importantly you hear a constant ticking through out giving
the impression that time is running out for our protagonist. During our new action scene the music
heightens and goes to quite fast paced with a higher pitch which builds tension and it ends rapidly
with the title of our film.
Some of the sound research websites.
-YouTube
-Sound Cloud
- Magic Music Maker
- UJAM
Glass Shattering, Drills most importantly you hear a constant ticking through out giving
the impression that time is running out for our protagonist. During our new action scene the music
heightens and goes to quite fast paced with a higher pitch which builds tension and it ends rapidly
with the title of our film.
Some of the sound research websites.
-YouTube
-Sound Cloud
- Magic Music Maker
- UJAM
Trailer Draft 4
This trailer edit the first with the added new scenes. The old ones where too dark and confused the audience with the narrative to come. The bedroom scenes looked unprofessional and didn't suit our house style for the trailer, however, with these new added scenes is pushed are narrative further. It looked more professional.
Wednesday 11 March 2015
Draft 4 Poster
I added another convention by adding a text box at the bottom which states things like the production team, Imax, the director etc. By adding this it makes it more realistic and professional, because all posters have that at the bottom of their posters.
Tuesday 10 March 2015
Wednesday 4 March 2015
Narrative and Structure Changes
We saw that our narrative didn't make sense with the selection of shots we had
so we deiced to add a few more scenes to continue on the story. For example:
We added a action scene to make the trailer more excited and giving the audience a
illusion of a fight scene to come and also instead of a bedroom scene in the beginning
we have a church scene we he start to get flashbacks of what happened to him in past.
I think these added scenes will be good and forward our story making the audience wanting to see more.
Tuesday 3 March 2015
Draft 3 Poster
I added a slogan to the poster 'Life is not a choice' so the audience gets a hint of what the movie could be about. I also added a 'Coming Soon - Summer 2016' so you could know when it's coming out, which is a typical convention of movie posters.
Church scenes replace bedroom scenes (Teaser trailer edit)
Summary
Within the crystal peak edit I changed the introduction with a cinematography shot which is an eye line match at the start with our protagonist looking at the the crucifix, My audience feedback told me that the introduction dragged on to much so I shortened it and used the their feedback. Furthermore I took a scene where the camera did a pan shot on the saw, I took it out because it had a negative effect on the flow of the trailer.
Monday 2 March 2015
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